Yep, I have to admit it: I admire the guys at Google.
They launched a product in an arena dominated by the big boys, in a time when nobody thought we needed another search engine. They had a plan which they followed patiently and now they are clearly the more important search engine in the world.
This year they launched their very expected IPO, Gmail, the new web based email service by invitation only is leaving Yahoo and Hotmail behind, and Adwords profits are, obviously, going up.
Orkut, their pet social network project is also working by invitation, by the way: lots of brazilians at Orkut.
There have been lots of rumours about a Gecko based Google browser too, but nothing confirmed, or negated at least, for now.
What else could Google do?
Invade the desktop, that’s what they just did with their new Google Desktop, which allows searching your local hard disk documents with the familiar Google interface.
Google Desktop is a very small download, under 500Kb, and very easy to install. Once you get it running it will start crawling your disk whenever your computer is idle.
To search you only need a visit to www.google.com, as usual, and you will see a new Desktop link, just click it and you will get results from your PC.
I have tried some other local search applications before, in fact I was googling around to get the url of the last one I used, its name started with “k” but I forgot it completely.
I really like what Google has done by integrating the local results with their familiar site.
At this time Google Desktop only works with Windows, but I hope soon there will be Mac and Linux versions available.
Hats off to Sergey Brin and Larry Page, you have demonstrated that it’s all about results and built a very strong, the strongest I think, brand.