We started working on our new site eleven months ago, the project had been in our to do list a very long time.
On August 2003 we had selected our new logo, which was designed by our friend Michael Grinstead at 2Square Design, on September 2003 we began designing the information architecture for the site. We wanted to have a highly usable design with intuitive navigation for an audience with many profiles, clear and concise copy, english and spanish content, and separating content from appearance to create a web standards.based web site.
During that time I read and reread many books, a great source of inspiration for the project. I will be commenting many of those books in days to come.
Actually, every little detail about our site: Navigation, copy, photography, markup, XHTML and CSS, validation and download optimization, could be used for future articles in our weblog.
Our logo was an excellent start, it was so important that now we start every new project studying logos. Font type, isotype, the wave line and color palette, all reflected Ventanazul culture.
Creating the information architecture was overwhelming at first. There were so many things we wanted to say, sections and content to create. Finally we decided on using four groups: Solutions, portfolio, support and about us. Our weblog was a last minute idea inspired by great designers such as Jeffrey Zeldman and Douglas Bowman. Our weblog is powered by Movable Type, a web application deserving many articles for its power and flexibility.
We had a lot of ideas and mockups for our design, as time went by we started to define the current one, we got great feedback from our friends at The Cafe, a forum where worldwide designer exchange opinions and suggestions.
We performed many usability tests to get an easier to use design and decided on using global menu based on Javascript and DOM, at some time during design we thought about using Flash, as Macromedia, but we wanted to avoid plugins. Brainjar’s DOM introduction helped us a lot to implement our own menu.
The site uses valid XHTML 1.0 and CSS2.
We have many unfinished details, our discussion forum needs some work to adapt to our new design, we are thinking on migrating from vBulletin to phpBB, which has improved a lot in last version, is entirely open source and we have worked with the phpBB developers in the past. We are working in the design of our newsletters and we hope our visitors feedback will allow us to find many other things to fix or improve.
I have always thought that a web site has a life of its own when is launched, I am sure our new site will get us great results.